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A Discussion of Text Analytics with Michael Tupanjanin
What follows is the next in a series of interviews I conducted at the Net Promoter Conference in San Francisco last month. If you missed my video interview with Dr. Ming Duong-van, you’re going to...
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Kony 2012: Respect the Power of the Crowd
If you’ve been paying attention over the past few days, I’ll bet you’ve heard about the YouTube video “Kony 2012.” If you have a teenager, I’d say the odds are 99% or higher that you know about it....
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SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing...
I’m pleased to announce the second in a series of webinars sponsored by Research Access in conjunction with GreenBook. Our first joint webinar with Greenbook was on the subject of Big Data. This...
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SoLoMo and Market Research
Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” Here, in all...
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3 Ways to Use Pinterest for Marketing Research
Folks around the web have been dubbing Pinterest as this year’s social media site to watch. This is propelled by the sudden growth in users and talk of how businesses have seen considerable referral...
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Ambient Insights – What Facebook Has Done to Communication, and What We Can...
Editor’s Note: Thanks to the folks at QuestionPro for sharing this post, which originally appeared on the QuestionPro blog. The Facebook IPO is fresh in everyone’s mind – what with the tech media...
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Metavana Powers Spark Score
If you are a regular Research Access reader, you may already be familiar with Satmetrix’ introduction of the new SparkScore, billed as the “social Net Promoter” score. It is the social media analogue...
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Hey, Facebook – We’re Waiting!
Hey, Facebook – we’re waiting to see what you do in the market research space. With the recent dazzling launch of Google Consumer Surveys, it’s not much of a leap of imagination to predict that...
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[VIDEO] Tap the Power of Social Advocates
This video was taken this morning at a panel at the 2012 Online Marketing Summit in Santa Clara, California. The session is called “Tap the Power of Social Advocates.” It’s hosted by moderator Scott...
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Social Business Software QuePort Pushes Social Graph Data
In September we published an interview with Michael Hack, CEO of QuePort, a company innovating in social business software. QuePort allows social information to find you rather than the other way...
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I Hate Social Media Research Because
Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists. I hate...
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10 Things Survey Researchers Should Know About Twitter
Over the last couple years, I’ve been looking at Twitter’s potential in survey research. Why Twitter? Because it’s vast, it’s fast, and it’s cheap. Yesterday, for CASRO, I presented ten things...
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A Discussion of Text Analytics with Michael Tupanjanin
What follows is the next in a series of interviews I conducted at the Net Promoter Conference in San Francisco last month. If you missed my video interview with Dr. Ming Duong-van, you’re going to...
View ArticleClik here to view.
Kony 2012: Respect the Power of the Crowd
If you’ve been paying attention over the past few days, I’ll bet you’ve heard about the YouTube video “Kony 2012.” If you have a teenager, I’d say the odds are 99% or higher that you know about it....
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10 Things Survey Researchers Should Know About Twitter
Over the last couple years, I’ve been looking at Twitter’s potential in survey research. Why Twitter? Because it’s vast, it’s fast, and it’s cheap. Recently, at the 2013 FedCASIC Workshops, I...
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Social Media Insights from the #TMRE13
Discovery Research Group, more specifically our Focalytic brand, recently attended the Market Research Event in Nashville, TN (10/21/13 – 10/23/13). When we realized the amount of Twitter “chatter”...
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Altruism: Alive and Well on Facebook?
Facebook has been derided by some researchers as a contributor to growing levels of narcissism in our society. It is true that a lot of what happens on Facebook is about how you’re seen and gaining...
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How Social Media Is Changing Market Research
Social media networks have drastically changed the way some businesses conduct market research, due to their increased ability to access information. This allows you to understand your ideal customer...
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Too Bad Social Media Brand Research Lies…
In many ways, the ever-expanding world of social media has been a market researcher’s dream – there are now tens of millions of willing subjects spending billions of hours telling us what they like...
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Social Media Campaigns by the Numbers
The following is an excerpt from Social Media Marketing All-in-One For Dummies. Published under license from John Wiley & Sons, Inc. In spite of the hype, social media is, at its core, a form of...
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